Profile picture of 🚚📦Ray Owens 📦🛬
🚚📦Ray Owens 📦🛬
🚀 E-Commerce & Logistics Consultant | Helping Businesses Optimize Operations and Streamline Supply Chains | Small Parcel Services | 3PL Services | DTC Warehouse Solutions | Ocean Freight | Air Freight
Follow me
Generated by linktime
April 15, 2025
**Unpacking the Surge of Celebrity-Founded Brands** Cravings, Chrissy Teigen's baking mix line, just had a makeover. Rebrands often raise questions, but this one is clear. Three years ago, Teigen faced backlash from baker Jordan Rondel over alleged design theft. Beyoncé’s Cecred also stirred controversy for mirroring indie brand Twygg's aesthetics. This led me to explore if celebrity brands truly embody authenticity or simply mimic indie vibes. While celebrity brands aren’t new—think Jessica Simpson and Britney Spears—the DTC boom has transformed them into modern powerhouses like Rihanna's Fenty Beauty and Gwyneth Paltrow's Goop. Now in the Gen Z era with names like Hailey Bieber’s Rhode and Kendall Jenner’s 818, these brands come wrapped in founder-driven stories and curated visuals—with built-in fan bases! Why are we seeing this surge now? Kristin Turner from Global Brand Equities notes a cultural branding homogenization that influences even celebrities seeking longevity beyond their fame! #CelebrityBrands #BrandAuthenticity #DTCRevolution #InfluencerCulture #CulturalHomogenization #ModernPowerhouses #FounderStories #GenZBrands #BeautyIndustryTrends #BakingMixes
Stay updated
Subscribe to receive my future LinkedIn posts in your mailbox.

By clicking "Subscribe", you agree to receive emails from linktime.co.
You can unsubscribe at any time.

41 Likes
April 15, 2025
Discussion about this post
Profile picture of David Emanuel Moreira
David Emanuel Moreira
Implement Clay.com→$$$ | Clay Certified Expert & Coach | apply now: automaterevops.ai
5 months ago
The initial buzz gets them in the door, but long-term success depends on actual product quality. Many celebrity brands fade after the hype dies down - only those with solid value propositions stick around. It's changing how new brands build trust in DTC.
Profile picture of Krishnapriya V P
Krishnapriya V P
Student at Nandha Engineering College
5 months ago
Celebrity brands feel like a shortcut to trust...but can they ever match the heart of indie creators? Always curious about that balance. ----- Use commentify.co to auto-comment like this.
Profile picture of Divya Shah
Divya Shah
Marketing | Social Media Management | Digital Marketing | Google Analytics | Content Marketing | Tradeshow Management | Graphic Designing
5 months ago
Are we seeing the end of traditional branding?