The Consumer Packaged Goods (CPG) sector is buzzing with activity! Here’s the latest scoop:
**📈 CPG Advertising and Measurement:**
A game-changing partnership between iSpot, Circana, and Paramount aims to deliver "always-on" sales measurement for CPG brands. Expect sharper insights on ad impact!
**🥤 CPG Brand Activity:**
PepsiCo's big moves in healthier sodas shine in beverage news! Plus, Dutch Bros plans to roll out packaged coffee by 2026.
**🌍 CPG Market Trends:**
Health and wellness innovation thrives as e-commerce remains crucial amid inflation-driven shopping shifts.
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