In 2025, the Consumer Packaged Goods (CPG) landscape is ever-evolving, making it challenging to pinpoint a definitive list of startups to watch. However, several key trends are shaping the industry: - **Health and Wellness:** Consumers are increasingly focusing on health and wellness, driving the demand for functional foods, clean ingredients, and personalized nutrition. - **Sustainability:** Sustainable practices are now essential, with consumers seeking eco-friendly packaging, ethical sourcing, and waste reduction. - **Convenience:** Busy lifestyles are fueling the need for convenient products like ready-to-eat meals, meal kits, and subscription boxes. - **Technology:** The CPG sector is undergoing a transformation with innovations in e-commerce, personalized marketing, and supply chain optimization. **Startups to Keep an Eye On:** - **WeStock:** Empowering brands with valuable customer insights for personalized marketing. - **Truvani:** Meeting the demand for plant-based wellness products like vitamins and supplements. - **Again:** Revolutionizing dry cleaning with eco-friendly practices and self-service kiosks. - **OLIPOP:** Offering healthier soda alternatives with functional benefits. - **Kosas:** A clean beauty brand focusing on vegan and cruelty-free products. - **Bay's Kitchen:** Providing low-FODMAP and IBS-friendly foods for digestive health. - **Biovit:** Innovating in fortified foods with clean-label supplements. - **Blue Stripes:** Sustainable chocolate brand utilizing the entire cacao fruit. - **Botivo:** Crafting premium non-alcoholic aperitifs with natural ingredients. - **Boundless:** Known for "gut happy snacking" products in the better-for-you snack category. These startups are at the forefront of innovation, aligning with the evolving preferences of consumers in the dynamic CPG landscape of 2025.