Imagine two identical businesses. Right next to each other. Surviving together. A recent study out of Kenya delves into this phenomenon as more than a coincidence but a strategic survival tactic. With the population on the African continent set to nearly double by 2050 and an influx of 800 million young Africans entering the job market, the stakes are high. Especially considering the rampant youth unemployment in many African countries. This study sheds light on an unconventional strategy that might just be the lifeline small businesses need. I couldn't agree more. In an era where differentiation is often preached as the gospel of survival in business, this approach throws a curveball. It suggests that collaboration, even among direct competitors, can foster a supportive ecosystem where all can thrive. Especially in challenging markets, there's wisdom in numbers. Let's look beyond our borders and consider the lessons these entrepreneurs are teaching us. It's not always about outdoing each other but finding ways to succeed together. Read more about this fascinating strategy here: [URL] Innovation doesn't always look the way we expect. Sometimes, it's as simple as setting up shop next to your competitor. Check this out: https://lnkd.in/gvpuvAwW