How to Get Your Organic & Premium Products into Sprouts Farmers Market 🌱🛒 Sprouts Farmers Market is a top destination for organic, natural, and premium food and beverage products. If you're looking to get your brand on their shelves, here’s a step-by-step guide to help you navigate the process. ## 🔹 Step 1: Ensure Your Product Fits Sprouts’ Criteria Sprouts focuses on clean-label, organic, and functional products that align with health-conscious consumers. Before applying, make sure your product meets these standards: ✅ Organic, Non-GMO, or Clean-Label Ingredients ✅ Innovative & Differentiated from competitors ✅ Attractive Packaging & Branding that appeals to Sprouts shoppers ✅ Meets FDA, USDA, or other regulatory requirements ## 🔹 Step 2: Prepare Your Pitch & Product Data Retail buyers look for strong product positioning and sales potential. Before reaching out, have the following ready: 📌 Wholesale Pricing & Margins – Ensure competitive pricing with room for retailer markups. 📌 Sales Data & Proof of Demand – Include current sales, online traction, or performance at other retailers. 📌 Certifications & Compliance – Organic, Non-GMO, Kosher, Fair Trade, etc. 📌 Distribution & Supply Chain Readiness – Be prepared to fulfill large orders. 📌 Marketing & Support Strategy – Retailers love brands that drive their own marketing efforts. ## 🔹 Step 3: Submit Your Product to Sprouts Sprouts has a dedicated supplier application where brands can apply: 🌍 [Supplier Application Portal](https://lnkd.in/d2w2SN_y) ✔️ Fill out the application with detailed product information, pricing, and certifications. ✔️ If selected, a category manager or buyer will contact you for further discussions. ## 🔹 Step 4: Work with a Natural Foods Distributor Sprouts works with distributors like KeHE, UNFI, and DPI Specialty Foods. If your brand is already in their system, it increases your chances of getting accepted. ✅ If you’re not working with a distributor yet, consider getting listed with KeHE or UNFI to make onboarding easier. ## 🔹 Step 5: Attend Trade Shows & Build Relationships Sprouts buyers often scout for new brands at natural food trade shows like: 🎯 Expo West – The biggest natural foods expo in the U.S. 🎯 KeHE & UNFI Trade Shows – Great for networking with category managers. 🎯 Fancy Food Show – Showcases premium specialty foods. 💬 Have you tried getting into Sprouts? Drop your questions below! 👇 #Sprouts #RetailStrategy #CPG