CPG Weekly Roundup: Big Moves, Big Money 💰🚀 From OLIPOP’s $1.85B valuation to Unilever’s potential Wild acquisition, here’s the latest in CPG: 💰 𝐃𝐞𝐚𝐥𝐬 & 𝐅𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠 🔹 OLIPOP Hits $1.85B Valuation – The better-for-you soda brand raised $50M in Series C led by J.P. Morgan Growth Equity Partners. With $400M+ in revenue and profitability, an IPO could be on the horizon. 👀 🔹 Unilever Eyes Wild Deodorant – Reports suggest a £230M acquisition for the sustainable personal care brand. 🔹 Pernod Ricard Takes Full Control of Inverroche Gin – The spirits giant acquired the remainder of the South African craft gin producer. 🔹 Rarebird Raises $1M – The paraxanthine-infused coffee startup relocates to Buffalo, NY, and opens a new roasting facility. 🔥 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐰? 🥊 Floyd Mayweather enters the nutrition game with One of One—a performance supplement brand. 🎸 Athletic Brewing x Live Nation – Non-alcoholic beer now available at 100+ venues & festivals across the U.S. 🎶 🍸 Hailee Steinfeld launches Angel Margarita – A premium canned margarita line with four flavors. 🥣 Seven Sundays’ Sorghum-Based Cereal – A better-for-you alternative, now at Whole Foods & Sprouts. 🍊 De La Calle’s New Mandarin Refresco – Another great-looking Mexican soda. 🚚 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐌𝐨𝐯𝐞𝐬 💧 Recover 180 lands in 2,000+ Kroger stores. ⚡ G.O.A.T Fuel expands into Walmart Florida locations. 💊 Legion Supplements now at The Vitamin Shoppe. 🍹 JuneShine Kombucha available via Instacart. 🔮 𝐂𝐏𝐆 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 & 𝐓𝐫𝐞𝐧𝐝𝐬 📈 Prestige Beauty Surpasses Mass Beauty – Sales grew 7% in 2024, per Circana. 👛 Kering’s Gucci Sales Drop 24% – Luxury slowdown? 🔹 What’s the biggest CPG move this week? Drop your thoughts below! ⬇️ #CPG #Retail #BrandGrowth