2023 is in the rear-view mirror for B2B buyers and sellers.
And what lies ahead for both sides of the business equation for ecommerce in 2024 is growth — but with a big caveat.
There would be plenty of growth ahead in B2B ecommerce, even if the overall business market for manufacturing and distribution ended the year in a deep freeze.
In 2023, the combined sales of U.S. manufacturers and distribution companies were flat at $14.87 trillion. That’s in sharp contrast to how buyers and sellers ended 2022, when total B2B sales grew 15%.
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