๐๐๐ซ๐ ๐๐ซ๐ ๐ฌ๐จ๐ฆ๐ ๐๐๐ ๐ง๐ฎ๐ฆ๐๐๐ซ๐ฌ ๐๐จ๐ซ ๐๐ฅ๐๐๐ค ๐ ๐ซ๐ข๐๐๐ฒ ๐๐๐๐:
Online sales:ย Shoppers spent a record $10.8 billion online on Black Friday 2024.
Store traffic:ย Store traffic was down 3.2% overall, with footfall down 7% in the Midwest, 2.1% in the Northeast, 3.5% in the South, and 3.2% in the West.
Top-selling products:ย The top-selling products on Black Friday were:
Electronics: $17.7 billion
Apparel: $14.5 billion
Grocery: $7.5 billion
Furniture/bedding: $9.5 billion
Cosmetics: $3.2 billion
Discounts:ย Discounts were predicted to peak at 30% off listed prices during the 2024 Holiday Season.
Average holiday spend:ย The average expected holiday spend in 2024 was predicted to reach $1,778.
Holiday budgets:ย Holiday budgets were 32% higher in 2024 than in 2023.
Shopping start date:ย 32% of shoppers said they'd begin their Holiday Season shopping for 2024 between July and October.