π Cheers to Diageo's Non-Alcoholic Spirits Soaring! π
Diageo's non-alcoholic spirits are outperforming their alcoholic counterparts, with a whopping 56% growth! π€―
π Key Points:
- NA spirits are surging in popularity, with a 30% increase in sales in the US.
- Diageo's Ritual Zero Proof brand is leading the charge, offering sophisticated experiences without the alcohol.
- Despite challenges in the traditional spirits market, Diageo's overall sales grew 1%, driven by Crown Royal, Don Julio, and Guinness.
#NonAlcoholicRevolution
#HealthyChoices
#MindfulDrinking
What are your thoughts on the rise of NA spirits? Share your experiences or insights below!